Nor is Pixar a stranger to the theme of rehabilitating consumer culture remnants that nobody seems to love anymore. Think Toy Story for out-of-fashion toys, The Incredibles for Super-heroes, and Cars for Route 66. It reminds you of the Jawa recyclers who drove their huge Sandcrawler around the Tunisian desert in the first Star Wars. Pixar could change its name to Fixar.
WALL*E (Waste Allocation Load Lifter Earth-Class), a cross between R2D2 and Johnny 5 from Short Circuit, was marooned on Earth with his exabyte A.I. algorithms tasked to the mundane chore of gathering up garbage, compacting it into cubes, and stacking the cubes into skyscraper Watts Towers. In his recharging time, he uses up spare processor bandwidth endlessly watching Hello Dolly through an old iPod, like Howard Hughes in his Las Vegas penthouse.
One day, as his rusting Burtynsky dystopia rises around him, cube by cube, WALL*E is visited by a svelte Japanese-style robot named EVE (Extra-Terrestrial Vegetation Evaluator). EVE discovers that WALL*E has inadvertently stumbled upon the key to reclaiming Earth, a living plant, with roots and leaves and everything, and races back to space to report her findings to the humans, who are wandering, Battlestar Gallactica-style, on an endless journey that employs consumerism in the place of cryogenics. After 800 years of wandering, the whole colony looks like Super-Size-Me Tele-tubbies.
It seems that the Buy-N-Large (BnL) corporation was the result of the ultimate merger of everything else, including government. It took over the Earth and basically trashed it. Holding economies of scale as its sole raison d’etre, it grew and grew until it reached the limits of consumption expansion that could be contained by one Earth. When it ran into a slight resource and waste disposal hitch, it simply gathered its colony of USAnians aboard its ark, The Axiom, and buggered off to space. I suspect that the axiom is that all growth has limits, but that seems lost on this plot, as we shall see.
Kyle Smith, who reviews for the New York Post had this salient insight: Buy-N-Large is Disney. Smith writes:
The meatball humans in WALL-E are like customers passively being served up a fake existence at the Magic Kingdom (which readily provides wheelchairs for not merely the afflicted but also the obese and the simply lazy), snorfling up the latest wows in an entirely artificial setting where every beverage and hotel room brings profits to the same corporation. And Disney paved over a few thousand acres of Florida wetlands to build Walt Disney World in the first place.The high point of the movie for me was when the colony’s captain decides to end the exodus and return to Landfill Earth. After a battle with a runaway Hal-9000 computer named AUTO (A Mac Speech Recognition Voice — is there no limit to Steve Jobs’ product placements?), the captain struggles to the console and pushes The Green Button.
The idea that you can suddenly change the course of history by pushing a big green button is itself a very pointed dig at our lack of grasp of the challenges we face and what sustainability will really entail.
At this point, the matrix that was keeping the spaceborne humans happily distracted by television, neon billboards and a Big Gulp! was supposed to instantly switch to reprogram everyone to be happy farmers re-seeding the Earth. I expected to see a machine-assisted reconditioning, like Mr. Incredible squeezing into his old super-suit. I expected organized crash diets and calisthenics. Instead, their flying barcoloungers are all re-routed to the central auditorium so they can get the news from the big screen, instead of the small screen at eye level on every chair.
Eventually, and this should not be spoiling the movie for anyone, the humans re-colonize Earth and turn the rusty brown trashball all green again. This is, needless-to-say, quite a stretch. With skeletons and muscles atrophied over centuries, it is hard to imagine even the most eager new farmers joyfully hoeing beans on rusting piles of metallic and plastic rubbish.
And yet, that part is perhaps the strongest message in the movie, and the reason why this film is so timely. You may want to hold off on buying the family-size tub of buttered popcorn, cheese nachos and extra-large soda on your way past the concessions until after you’ve seen the people of the future and consider what they will have to do to reclaim their planet.